David Perry’s gone and done it again. The iconic, Irish-born video game developer and techno-entrepreneur has found another pot of gold at the end of the digital rainbow. This time, a company he co-founded, Gaikai, has been purchased by Sony Computer Entertainment for a reported $380 million dollars, just three years after Perry became involved.
The thing that gets me most, and yes, I’m green with Irish envy, is that I can’t even pronounce Gaikai correctly. I've know for some time what Dave's company was up to, but honestly until thirty seconds ago, I had no idea that the cloud-based video game company was named after a Japanese word meaning “Open Ocean.” If fact, I—like a zillion other folks who a month ago were aimlessly wondering the halls of the E3, the massive video game trade show held annually in Los Angeles—had to pronounce the six-letter combo with an uncertain, guttural, choking sound. More often than not, the sentence ended with, “You know, the company Dave Perry is behind,” as if his endorsement made the clumsy name a selling point rather than a fatal marketing flaw.
Dan Rogers is a practicing attorney within the video game and digital media industries. He’s also the author of several articles on the video game industry, technology, and digital law.